Why a baby bottle?
When we introduced the Thinkbaby bottle over 8 years ago, 95% of the baby bottles on the market were made of polycarbonate, which contains BPA. Initially, we attempted to convince the major companies to move off of polycarbonate, but after being unsuccessful, we launched Thinkbaby and Thinksport to address the concern of chemicals leaching from consumer products. We started with the baby bottle because polycarbonate was ubiquitous across the industry. As little ones systems' are still in a state of development, they have very little defense against foreign chemicals.
While many companies have emerged to offer BPA-free baby bottles, many bottles not only still contain BPA despite saying BPA-free (see Health Canada study), but many companies have also landed on untested materials just because the material claims to be free of BPA. Thinkbaby utilizes the precautionary principle in the creation of all of our products. We don't jump to new materials without doing the requisite testing to ensure that we haven't landed on another BPA-like material. When we target a product segment that concerns us, we ask the question, "How can we make the product line safe, functional, and sustainable?" Thinkbaby and Thinksport's focus has led us to be the first company to span safe consumer products ranging from baby to adults.
How is the Thinkbaby Sippy of Steel Cup different?
Most of the sippy cups on the market have hard plastic spouts or rubber spouts. We built the Thinkbaby Sippy Cups with soft silicone spouts. This makes for easy transition from baby bottles to sippy cups. This is a struggle that most parents face in moving to the next stage of feeding. With the Thinkbaby Sippy of Steel, the little one is already used to the feeling of a silicone spout, so making the transition is quite simple.
The spouts also feature a cross-cut design, so no spillage when held upside down (which obviously happens quite often). There are also no extra little pieces to lose or clean.
The Sippy Cup has won numerous awards for both the ability to transform Thinkbaby bottles into the Sippy Cup and for the ease of transition from baby bottle to Sippy Cup.
You may also notice that we do not use clear plastic windows with our products. We have found that these windows are made from PET or PVC. It doesn't make sense to take a safe baby bottle and put it up against something that can set off gas onto the product.
Since our company's inception, we have been focused on being socially responsible. For us this means three things:
Create safe products
Have the least impact possible on the environment in the creation, packaging, usage, and disposal of product possible.
Connect to non-profit organizations engaged in activities that help the world become a safer, healthier place
Over the last 7+ years, we have provided products for various fundraisers for diabetes, child abuse, autism, and cancer organizations, and have provided direct aid to catastrophes such as the Texas fires and Haiti. In addition, we have been proud donors to Texas4000, Healthy Child Healthy World, Environmental Working Group, and St. Jude.
Our program evolved, and through a little bit of "thinking," Thinksocial was created. We came up with Thinksocial as a way to empower consumers to choose which non-profits they feel most connected to and want to monetarily support. We call it the democratization of social responsibility.